The establishment of the Modified Asphalt Research Center at UW-Madison is proposed to help define, address and advance all aspects of modified asphalts. MARC will pursue the most pressing and promising research needs for this growing technology, working across departments at UW and in cooperation with petroleum producers, additive manufacturers and industry stakeholders. UW’s research team is actively engaged in related research as part of the Federal Highway Administration-funded Asphalt Research Consortium, and is now seeking endorsements as the next step in MARC’s formal establishment as a university center.